Staff Reporters
Dec 14, 2010

Y&R launches Baron’s Strong Brew campaign in Singapore

SINGAPORE – Y&R has unveiled a series of print ads in its very first campaign for Baron’s Beer in Singapore

Baron's Strong Brew's campaign runs in Singapore over December
Baron's Strong Brew's campaign runs in Singapore over December

Y&R Singapore has rolled out its first creative campaign for Baron’s Strong Brew after it was appointed by Asia Pacific Breweries earlier this year to handle the account.

The first in a series of ads will begin today. Aimed at re-establishing the brand’s European credentials, the campaign will also serve to reinforce its high-alcohol content positioning.

The ad will run throughout December over the festive season in local dailies, while below-the-line activities will be ongoing.

“It’s a return to the roots of the brand.” said James Procter, chief creative officer of Y&R Singapore. “This beer has a strong European heritage and we wanted to reflect that heritage through our headlines and with the visual.  So we turned back the clock and commissioned a local artist to hand paint the Baron’s crest on old wood. Crafted with old school cool, just like the beer.”

Related Articles

Just Published

2 days ago

Tech on Me: Political tension meets platform drama

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

2 days ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger Melbourne, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.

2 days ago

Spikes Asia 2025: In conversation with Torsak ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai agencies aiming to make a mark at this year’s awards.

2 days ago

Yuu dominates Kantar's BrandZ Hong Kong ranking

DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.