Xaxis promotes Arshan Saha to APAC president

Saha is promoted from his previous position as Xaxis' South and Southeast Asia VP.

Arshan Saha
Arshan Saha

Arshan Saha has been named APAC president of Xaxis, succeeding Michel de Rijk, who became APAC president of GroupM's [m]Platform upon its launch late last year.

As the former vice president of South and Southeast Asia and founding member of Xaxis APAC, Saha had helped set up offices in Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam and India.

Speaking to Campaign Asia-Pacific, Saha said Xaxis has created strong relationships with advertisers and publishers across APAC markets, but new marketplace challenges are to be expected.

"We will continue to develop proprietary technology and acquisitions that allow us to differentiate and create new competitive offerings that perform for our clients in programmable marketing," said Saha in an email response.

Xaxis is currently present in 14 markets across APAC: China, Hong Kong, Australia, New Zealand, Japan, South Korea, Taiwan and the seven markets previously led by Saha. Globally, Xaxis acquired Triad Retail Media last year, while Light Reaction, the performance advertising business that is part of Xaxis, has been most recently launched in Hong Kong and Vietnam.

Asked about challenges in the diverse APAC market, Saha said brands from developing markets are getting smarter and more privy to the viewability benchmarks they should strive after.

"At Xaxis, we run thousands of campaigns with the best-in-class technology," he said. "This, coupled with exclusive access to inventory not available on the open market through our specialist companies and first-look agreements with premium publishers, means we are central in the education and implementation [in this area]."

Commenting on Saha's appointment, de Rijk said in a statement: "The tremendous success and growth of Xaxis has culminated in the creation of [m]Platform which we are looking forward to roll out across APAC. Arshan has played a significant role in this success with his ability to understand and navigate clients and publishers in the region."

Source:
Campaign Asia

Related Articles

Just Published

12 hours ago

40 Under 40 2024: Lana Zhang, Merkle

Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.

13 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

14 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.

14 hours ago

Publicis' Unilever win solidifies its strength in ...

Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.