Wunderman Melbourne names new creative director

Horne will partner with general manager Meena Ganeson-Kumar to drive the agency’s creative product on existing clients like Ford, Treasury Wines Estate, Colonial First State Global Asset Management as well as recent acquisition of Weatherbeeta and two undisclosed Global clients.

Commenting on Horne's appointment, Ganeson-Kumar said, “Horne brings superior creative insight to our existing clients and his appointment will help realize our aim of sustained growth and building our creative and digital capabilities”.

Horne will also work closely with Matt Batten, national executive creative director, to help deliver Wunderman Australia’s creative offering following the agency’s recent move to a more holistic national model.

"Given the monumental shift in our clients’ work into more technology-driven ideas and digital engagement, Horne will keep us moving forward,” said Batten. “I expect big things out of him.”

Prior to CHE Melbourne, Horne worked at Leo Burnett and creative agency The Furnace.