Racheal Lee
Sep 3, 2012

Wunderman forms JV in Indonesia

JAKARTA - Wunderman has launched a joint venture in Indonesia to further expand its digital capabilities across Southeast Asia.

From left: Agung and Prastowo
From left: Agung and Prastowo

The new entity, called PT Wunderman Pamungkas Indonesia, partners with digital veterans Tommy Prastowo and Rahadian Nugraha Agung to offer full service digital marketing and CRM solutions.

With extensive digital marketing experience in Indonesia, Prastowo and Agung join as general manager and head of planning and strategy, respectively.

The joint venture is part of the agency’s strategy to accelerate its development in Indonesia by setting up its own operation. Wunderman made its first foray into Indonesia in 2009, establishing a digital division under the Y&R Group in Jakarta, where Agung was the lead for about two years.

The existing team of 20 staff and the client portfolio has been transferred to the new entity. This appointment also marks Agung's return to the agency.

“We have strong foundations and a diverse portfolio of clients to build one of the most innovative digital and CRM agencies in Jakarta,” Prastowo said. Wunderman's key existing clients include Ford, Nokia and Microsoft.

“After launching our Philippines operation last year, Indonesia has been our key focus,” said Stephane Faggianelli, president of Wunderman Asia-Pacific. “It [the joint venture] will accelerate our development in Indonesia. This is a key growth market for our clients and a strategic initiative to reinforce our footprint in this market.”

Wunderman and Agenda also opened new offices in Guangzhou last year, bringing the span of the network's offices in China to six locations in three cities. In June, Agenda expanded its presence in the region by launching a new office in Bangkok.

Related Articles

Just Published

1 day ago

Alibaba pledges 'aggressive' AI investment, reports ...

Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.

1 day ago

Five by Five Global to deliver AI-powered campaigns ...

Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.

2 days ago

BBDO launches new global vision to focus on bolder ...

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

2 days ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.