Weber Shandwick hires ECD from Uber

Weber Shandwick has appointed Ali Grayeli as regional executive creative director for Asia-Pacific.

With more than 23 years’ experience in the marketing industry, Grayeli arrives from Uber APAC, where he was also regional ECD. Prior to this, he worked in senior creative roles at McCann Worldgroup Singapore and Tourism Victoria in Australia.

“It’s an honour joining Weber Shandwick,” he said. “I’m looking forward to doing some great work with some amazing people.”

Grayeli will lead the PR agency’s creative strategy in the region, helping clients develop engaging integrated campaigns.

Baxter Jolly, CEO of Weber Shandwick APAC, said: “Ali’s creative direction will provide significant value to our partners, whilst also adding to our already strong leadership team within the region.”