David Blecken
Oct 28, 2008

VW hands additional business to DMG in China

BEIJING - Volkswagen has appointed agency of record DMG to handle strategic, planning and creative business for six new marques including the Scirocco, EOS Convertible, Magotan, CC, Passat R36 and T5 Van.

VW hands additional business to DMG in China
DMG will reportedly be responsible for all TV, print, outdoor and digital work for the models in the China market. The agency did not disclose the value of the accounts.

Other VW brands in the firm’s portfolio include the Touareg, Beetle, Golf and Phaeton.

Source:
Campaign China

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