Jack O'Brien
Aug 7, 2022

ViiV names Havas Health & You its single global AOR

In an internal memo, HH&Y CEO Donna Murphy characterized the assignment as the year’s “biggest pitch in our industry.”

ViiV names Havas Health & You its single global AOR

ViiV Healthcare has named Havas Health & You its single global agency of record, an assignment that encompasses all brands and portfolios.

According to an internal memo from HH&Y CEO Donna Murphy, ViiV made the decision following a “major holding-company consolidation” earlier this summer. Murphy noted that this was “the biggest pitch in our industry” so far in 2022.

“This win is a reinforcement that our ‘Better Together’ strategy is spot-on and continues to differentiate us in a highly competitive market,” Murphy wrote. “It is also a testament to our incredible talent across this network.” 

It’s a plum assignment given ViiV’s recent successes. Additionally, the PatientView Corporate Reputation of Pharma survey released in May listed ViiV, which specializes in HIV treatments, at the top of the list in terms of corporate reputation among nearly 50 pharma companies.

Securing the ViiV business portfolio is the latest in a string of major developments at HH&Y. On Wednesday, HH&Y announced that it has teamed with corporate sibling Republica Havas launch Republica Havas Health, which will be led by Republica Havas co-founder, chairman and CEO Jorge Plasencia.

Additionally, Murphy added Havas Creative Group to her purview last month, while the agency promoted Elizabeth Egan to CEO of HH&Y Europe.

This story first appeared on MM+M.

Source:
Campaign UK

Related Articles

Just Published

1 hour ago

WPP strengthens Indian roots with new Chennai campus

This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in Bangalore and Coimbatore over the coming years.

11 hours ago

Havas warns of ‘reputational’ risk from fossil-fuel ...

The Vivendi-owned agency group made the disclosure in its stock market prospectus.

11 hours ago

MediaSense buys R3 as it eyes global client ...

Combined business will work for brands who spend more than $60 billion on marketing and media investment.

19 hours ago

40 Under 40 2024: Hai Anh Vu, Publicis Media

Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.