GLOBAL - Leo Burnett chairman and CEO Tom Bernardin and chief creative officer Mark Tutssel recently sat down with Campaign in the second of four interviews with global industry leaders launching on Campaignasia.com this week.
Here is what Leo Burnett frontmen Mark Tutssel and Tom Bernardin had to say about Asia's position in the advertising market, a global network led out of Asia, looking 10 years ahead, the next generation of leaders and their best boss to date.
Watch Campaign's interview with Euro RSCG's David Jones, published yesterday.
Catch industry heavyweights JWT's Bob Jeffrey and BBDO's Andrew Robertson and David Lubars responding to the same questions this week on Campaignasia.com.
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Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.
Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.
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Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.
The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.
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