Vanke Shanghai puts Grey Shanghai in charge of branding

Grey Shanghai is currently the agency-of-record for the headquarter of Vanke in Shenzhen. This has been an eight year relationship between the agency and the property company.

Grey will be responsible for strategic brand planning and management of the Shanghai operation. A major focus is to correlate the current property projects in Shanghai on a brand level to drive sales. There would also be a set up on internal brand communication programme for internal staff.

"The win via direct appointment is a bullet-proof of our team's consistent and long-term commitment to contributing in Vanke's successful branding," said Bernard Wong, general manager of Grey Shanghai.

Vanke, a child company of China Resources, is the largest residential real estate developer in China. The company manages property sales across 20 cities with provision in investment trading, consultancy services and e-business.