Staff Reporters
Aug 2, 2012

Upfront Media appoints new managing director

SINGAPORE - Upfront Media, the technology-led communications planning and activation agency, has appointed Fred Tshidimba as managing director for the Philippines.

Fred Tshidimba
Fred Tshidimba

Tshidimba started his career in Belgium-Luxembourg as brand manager for Coca-Cola, Sprite and Coke light, before joined Nestle as marketing manager, managing Drumstick and Super Premium Ice Cream brands. He also headed Nesquik and NESCAFE at the Drinks Department later on.

In 2010, Tshidimba joined NetBooster Asia, a Manila-base digital agency, as business development director and developed accounts such as L'Oreal Paris, Maybelline, Garnier and KLM. He also co-founded Eastvantage, a consultancy and business process outsourcing company that provides web-enabled services from Manila.

In his latest role, Tshidimba will bring more than 12 years’ experience in marketing, sales and digital advertising to Upfront Media, and focus on business development, client servicing, creative direction and coordination with the Upfront Media Group, to take the agency growth to new heights.

“I am really excited to join this blooming tech and creative agency with fantastic growth in Asia. I am looking forward to adding to this growth by expanding our already strong position in the Philippine market,” said Tshidimba.

Related Articles

Just Published

9 hours ago

Australian Podcast Awards 2024 crowns Podcast of ...

ABC's 'Ladies, We Need To Talk' took home the top gong, alongside winners from across the country.

13 hours ago

João Braga joins Publicis Groupe Hong Kong as ...

Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.

14 hours ago

How marketing helped Chinese apps and games to ...

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.

14 hours ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.