Creative agency Grey Bangkok has released a series of print ads and brochures designed to generate awareness of safe sex among women, especially pregnant women. The campaign promotes a positive attitude towards the use of female condoms. Interestingly, one of the print ads features two male characters illustrating that female condoms are also applicable to men.
According to the creative team at Grey, unlike Europe 'safe sex’ is a sensitive topic in Thailand and the agency had to be very careful with their choices. As a result, the ads aim to be subtle and take on an angle of empowerment and choice.
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Credits:
Project Make Love, No Harm
Client United Nations Population Fund
Creative agency Grey, Bangkok
Executive creative director Pornthep Piyarat
Art director Parom Kong-Aum
Copywriter Krittipong Buntharam
Agency producer Mali Pongsirisak
Production company Eureka Studio
Exposure Print, outdoor
According to the creative team at Grey, unlike Europe 'safe sex’ is a sensitive topic in Thailand and the agency had to be very careful with their choices. As a result, the ads aim to be subtle and take on an angle of empowerment and choice.
Credits:
Project Make Love, No Harm
Client United Nations Population Fund
Creative agency Grey, Bangkok
Executive creative director Pornthep Piyarat
Art director Parom Kong-Aum
Copywriter Krittipong Buntharam
Agency producer Mali Pongsirisak
Production company Eureka Studio
Exposure Print, outdoor
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