Marketing News
Paul Howell
Jan 27, 2012

Uniqlo cashing in on Kei Nishikori's Australian Open success

TOKYO - The event still has a few days to run but the biggest winner from this year's Australian Open tennis championship may well be Japanese fashion brand Uniqlo, whose sponsorship of Kei Nishikori is already seeing strong results.

An overnight sensation in Japan, Kei Nishikori wears Uniqlo on court

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