Unilever Indonesia taps Bubu for Lux digital duties

This is the fourth Unilever account won by Bubu. The agency already delivers digital communication services for the Axe, Royco and Citra brands.

Bubu will now be tasked with building and increasing awareness of Lux through social media. 

Afriani Karina, senior brand manager for Lux, said, “Bubu is being trusted to be able to build and increase awareness of Lux in an infinite space, which is social media. Bubu will explore the brand’s potential for direct interaction with its target audience.”

Forthcoming campaigns will centre on the new brand vision of 'Embracing the 21st century of beauty and femininity'.

Astrid Wulandari, general manager of PT Bubu Kreasi Perdana, added that Lux is a “legendary brand” globally.