unilever indonesia
McKinsey's tips for marketers to tap into Indonesia's burgeoning consumerism
JAKARTA - A 200 per cent increase in the number of consumers in Indonesia by 2030 is all set to drive a 7.7 per cent increase in consumer spending each year, resulting in a US$1.1 trillion business opportunity for marketers in the country, according to a report released by McKinsey and Co.
Unilever Indonesia appoints agencies for digital roster
JAKARTA - FMCG giant Unilever Indonesia has appointed Bates CHI & Partners to handle the digital duties for three of its brands, namely Wall's Ice Creams (home consumption), Lifebuoy Soap and Zwitsal Babycare.
Unilever Indonesia taps Bubu for Lux digital duties
JAKARTA – Unilever Indonesia has appointed Bubu Kreasi Perdana (Bubu) to handle digital duties for its Lux beauty brand.
Oze Indonesia opens in Japan, with Dubai and Hong Kong to come
INDONESIA – Oze Indonesia is looking to further expand its overseas business to Dubai and Hong Kong, after the establishment of its second international office in Japan recently.
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