The plant-based nutrition company spun off from Unilever in 2017, Upfield has appointed UM as its global media agency of record following a multi-region competitive pitch review.
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This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in Bangalore and Coimbatore over the coming years.
The Vivendi-owned agency group made the disclosure in its stock market prospectus.
Combined business will work for brands who spend more than $60 billion on marketing and media investment.
Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.
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