KUALA LUMPUR – Carrefour Malaysia has retained UM as its media agency-of-record, following a competitive pitch involving four other agencies.
UM won the media planning and buying account in 2011, estimated at the time to be worth around S$8 million to S$10 million.
"This win validates our advantage not just in the area of strategy and innovation, but also hard media productivity and value," said Prashant Kumar, president, world markets Asia and CEO, UM Malaysia.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The company pointed to AI as a bolster to its growth.
Tech MVP 2024 spotlights this year’s most valuable product, recognised for its game-changing impact on customer relationship management across APAC.
Recognised as a thought leader in scaling efficiency and creativity, Khatri combines sharp business acumen with data, technology, and insights to fuel brand growth and innovation.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Meanwhile PHD supported by retentions in China remains firm on the top.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
