KUALA LUMPUR – Carrefour Malaysia has retained UM as its media agency-of-record, following a competitive pitch involving four other agencies.
UM won the media planning and buying account in 2011, estimated at the time to be worth around S$8 million to S$10 million.
"This win validates our advantage not just in the area of strategy and innovation, but also hard media productivity and value," said Prashant Kumar, president, world markets Asia and CEO, UM Malaysia.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernize. Now, he says, merging media and creative will be a key differentiator in the AI era.
X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
M&A report surfaced on financial blog.
Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
