Staff Reporters
Sep 21, 2012

UM retains Carrefour business in Malaysia

KUALA LUMPUR – Carrefour Malaysia has retained UM as its media agency-of-record, following a competitive pitch involving four other agencies.

Carrefour
Carrefour

UM won the media planning and buying account in 2011, estimated at the time to be worth around S$8 million to S$10 million.

"This win validates our advantage not just in the area of strategy and innovation, but also hard media productivity and value," said Prashant Kumar, president, world markets Asia and CEO, UM Malaysia.

Related Articles

Just Published

13 minutes ago

Asia-Pacific Power List 2025: Alvin Neo, Fairprice

With a foot in both tradition and transformation, Neo is reimagining what Singapore’s most beloved supermarket means to the next generation of shoppers.

56 minutes ago

Why Chinese youth engage in 'emotional consumption'

These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a purchase brings.

2 hours ago

Why are Aussies 'ooohing' over this GMW SUV?

The work by Thinkerbell for the Haval 6 Hybrid elicits plenty of reactions, but we're not sure why.