Staff Reporters
Feb 7, 2011

Tourism Malaysia expected to toe 12 February deadline

KUALA LUMPUR – The Tourism Malaysian creative pitch is expected to conclude on 12 February after months of controversy.

Tourism Malaysia expected to toe 12 February deadline

The Tourism Malaysia pitch, which was pulled into the spotlight after the ISC Group’s withdrawal last week, has thrown up a rehash of leading-up events.

The pitch was first called on 16 August last year, to address the contracts that would expire 31 December 2010. About 34 agencies pitched for the RM600 million (US$198 million) business that would be grouped into five markets, including Southeast Asia, North and East Asia, South and West Asia, Europe, North America and Oceania. 

Following allegations of corruption of some members in the Tourism Malaysia board, Azizan Noordin, former deputy director-general of planning was appointed acting director-general of Tourism Malaysia.

On 1 January, when the new contracts were expected to commence, no official announcement on the status of the pitch was made.

However, 12 February signals the end of the tender’s 180-day validity period, meaning it is the final deadline for Tourism Malaysia to legally conclude the pitch, and announce which five agencies are selected.

Related Articles

Just Published

13 hours ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

13 hours ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

13 hours ago

Arthur Sadoun calls for ‘different approach’ at ...

Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.

1 day ago

From Hiroshima to Hangzhou: How Jagabee and Frugra ...

The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.