Tourism Australia releases 'There's Nothing Like Australia' in Singapore

The DDB-created campaign, which first launched in Australia during March this year, narrowed 29,000 entries down to 3,500 to weave a rich and interactive map of what Australians think is special about their country. 

To mark the Singapore launch, Singaporeans can now also share their favourite Australian experiences by submitting their entries at www.nothinglikeaustralia.com/sg until 8 October. They will also be able to share their experiences via Facebook and encourage their friends to visit the country. The best entry will win the author an exclusive Australian holiday valued at S$15,000.  

Maggie White, Tourism Australia’s general manager for South, Southeast Asia and the Gulf countries, said, “Singaporeans are amongst the most savvy travellers to Australia. They plan their own itineraries, immerse themselves in the local culture and look out for insider tips. We are confident we will get inspiring entries from our friends in Singapore who love sharing, and hope to give them more reasons to visit us again.”

Jeff Cheong, executive creative director and head of Tribal DDB Singapore, added, “This campaign plants consumers squarely in the driving seat, and is driven by the insight that travel decisions are made based on peer-to-peer recommendations. We’re looking forward to an exciting ride.” 

The campaign launch in Singapore was rolled out by Tribal DDB Singapore, and will run across TV, radio, online, outdoor, print media and consumer promotions over the next twelve months.

In conjunction with this, Tourism Australia also launched a new global TVC. 

Carat handles the media and digital advertising duties.