SHANGHAI – Touchmedia, which boasts with the largest taxi advertising network in China, says it plans to double the amount of taxis installed with its TVs next year.
The company also expects to expand to three more cities in 2011. In total, the amount of screens will be expected to exceed 50,000, which it says equals to 600 million viewers annually.
Touchmedia also announced plans to add new functions to its taxi-TV network, including location-based advertising and tracking of passengers' data.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.
Studio.One makes its debut with several ex-AKQA staffers.
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
