Marketing News
Staff Reporters
Oct 21, 2010

Tiger Beer partners with Singtel for interactive brand experience

SINGAPORE – Tiger Beer has partnered with Singtel mio TV to create an interactive experience for Singapore's diehard football fans.

Tiger Beer partners with Singtel for interactive brand experience

As the official broadcast sponsor, Tiger Beer will now offer the games online to keep fans up-to-date with this season’s football action.

Harnessing Singtel’s interactive mio TV platform, Tiger Beer has enabled services that will give football fans access to round-the-clock entertainment during the Barclays Premier League season.

“Tiger Beer will continue to embrace the latest media innovation and technology to reward our fans with a higher level experience,” saids Wong Mei Wai, head of marketing (commercial) at Asia Pacific Breweries Singapore.

Source:
Copyright © Campaign Singapore

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