Tiger Beer partners with Singtel for interactive brand experience

As the official broadcast sponsor, Tiger Beer will now offer the games online to keep fans up-to-date with this season’s football action.

Harnessing Singtel’s interactive mio TV platform, Tiger Beer has enabled services that will give football fans access to round-the-clock entertainment during the Barclays Premier League season.

“Tiger Beer will continue to embrace the latest media innovation and technology to reward our fans with a higher level experience,” saids Wong Mei Wai, head of marketing (commercial) at Asia Pacific Breweries Singapore.