Based in Singapore, she joins the team to support Inez Albert, digital sales director for Asia Pacific, in driving the growth and success of The Economist’s digital offerings throughout the region.
With a wealth of digital expertise on both the buying and selling side, Bouvard (pictured) was most recently with Starcom Singapore as the regional account lead and head of integrated media strategy for Samsung. Prior to that, she was also responsible for growing digital advertising revenues for Aktiv Digital in Malaysia.
Inez Albert said Bouvard will be the key to building on the great work the publisher is doing with global brands. “In essence, creating strong engagement programs around The Economist’s unique proposition as the premier destination for intelligent conversation and debate on the web.”
Albert joined The Economist as the regional digital director in March this year. Prior to that, she was with BBC Worldwide as the digital sales director.
The Economist Online aims to capture audiences of C-suite decision makers globally and across Asia. It also features research tools and data for subscribers, including free full access to a searchable archive, as well as The Economist audio edition.
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