Tequila Shanghai strengthens digital team with dual hires

Koh previously worked at Wieden + Kennedy, Saatchi & Saatchi, Ogilvy Beijing and AKQA in China and Singapore. His new role as group creative director will encompass both traditional and digital advertising, developing integrated ideas that would help champion brands in the China market.

He said that the integration between traditional and new media would re-emphasise to clients that it is the idea that is the most important and not the medium used to execute it.

Koh will join the agency at the beginning of August.

Law has relocated to Shanghai and brings with him experience in design for websites, web platforms, mobile applications, interactive TV and portable multimedia players. In addition, he has led digital teams and managed interactive designers from initial market research up to the final design production.

As digital experience strategy director, Law's responsibilities will include helping clients deliver on unique consumer engagement with their brands.