TBWA\Vietnam launches first ‘Young Bloods’ Programme

The programme was first introduced to the TBWA\Chiat\Day New York office in 2001 by TBWA Worldwide creative director, John Hunt.

He noted that the programme is not an internship. “The idea is simple – we just drown them with creative opportunity. It’s the only way to inspire and nurture the best young talent available. The Young Bloods release a lot of energy throughout the agency. Often we learn as much from them as they learn from us,” he said.

Patrick Tom, executive creative director at TBWA\Vietnam, said, “The programme has been extremely successful in developing young talent in our other offices, such as Sao Paulo, London, India, Berlin, New York and Los Angeles. We believe it will also prove successful here in Vietnam.”

The agency launched a short film, online banners and posters to promote the programme and worked with RMIT University (Royal Melbourne Institute of Technology) in Ho Chi Minh City to recruit talent.