Tate Anzur announces two business wins

The two appointments came after two separate multi-agency pitches called last year. The NMS account is a one-year retainer, while the Total Defence account is a five-month campaign.

For NMS, Tate Anzur will helm all the media engagement and outreach activities for NMS’s line-up of key showcases for this year. This is also the second year Tate has held the Total Defence account. The agency will drive the entire public relations component of the campaign centred around the theme ‘Will you stand with me?’.

Ministry of Defence recently picked Wild Interactive for the creative duties of the Total Defence campaign.

“With Chinese New Year around the corner, the wins are a great hongbao [red envelope] to take aboard,” Yvonne Li, co-founder of Tate Anzur, said. The agency has started working on the projects since the start of this year.

Tate Anzur, which was set up in July 2011, is an independent strategic public relations boutique agency. It is also handling milk producer Greenfields.

“In proposing ideas for the pitches, the main challenge was to strategise outreach approaches that are relatable and will resonate well with the clients’ target audience,” Ethan Tan, co-founder of Tate Anzur, said. “The team is committed to bringing new energy to the various projects.”