Benjamin Li
Jan 31, 2012

Susanna Lau Mei-Sze joins Travel Expert as marketing GM

HONG KONG - Susanna Lau Mei-Sze, former general manager of leading Hong Kong travel agent Hong Thai Travel Services, has joined Travel Expert as general manager of marketing and business development for Hong Kong. She came on board last month, having taken a year off in 2011.

Hong Kong travel industry veteran Susanna Lau has joined Travel Expert as its marketing head
Hong Kong travel industry veteran Susanna Lau has joined Travel Expert as its marketing head

Lau's new role at Travel Expert will involve expanding the independent tourist travel market to more exotic places for Hong Kong holidaymakers.

According to the company website, Travel Expert was founded in 1986 in Hong Kong, and has developed from a small family business into an individual travel package specialist enterprise. The company now has more than 50 outlets offering diversified travel products.

TVB celebrity and comedian Cho Lam Wong is the brand ambassador of Travel Expert, whose witty 25th anniversay ads campaigns project a younger brand image, appealing to independent travellers in particular.

Lau is a 30-year travel industry veteran in Hong Kong and sits on numerous Hong Kong travel industry advisory boards. She joined Hong Thai Travel as a junior clerk in 1978 and was appointed general manager in 1987.

At Hong Thai Travel, Lau was often the spokesperson for the company. One of her most memorable experiences involved the Manila hostage crisis in August 2010. Even though she had resigned from the company at that stage, she helped to comfort the victims’ families.

According to a news story in The Hong Kong Standard, Lau filed her resignation long before the tragedy and served out her final week appearing at many press conferences to provide the media with the latest developments.

After quitting her role at Hong Thai Travel, Lau took a break from the travel industry and went into teaching.

Source:
Campaign China

Related Articles

Just Published

1 day ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

1 day ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

1 day ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

1 day ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.