The new Subaru website will be divided into several key consumer-focused sections, including 'Build your own Subaru', model comparison tools, and an owners’ portal - 'MySubaru'.
Nick Senior, managing director of Subaru in Australia said, “Our website is often the first introduction to the Subaru brand. The rapidly changing pace of digital technology means we need to think a bit differently about how we communicate with our customers.”
“Isobar was thrilled to have been engaged by Subaru after an exhaustive pitch process last year and we take enormous pride in the creative strategic business platforms we’ve launched and will continue to develop for Subaru over the coming months.” Glynn Honey, Managing Director of Isobar Australia, added.
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