Media News
Kenny Lim
Jan 8, 2010

StarHub TV expands video-on-demand offering in Singapore

SINGAPORE - StarHub TV has bolstered its video-on-demand (VOD) offerings in Singapore by signing content deals with Paramount Pictures and Comcast while adding new categories and Asian content from TVB Classics, Celestial Movies and MD Entertainment.

StarHub TV expands video-on-demand offering in Singapore
The VOD content would be rolled out in the coming months to augment StarHub’s content leadership position in the Singapore pay-TV market.

StarHub becomes the first pay-TV operator in Singapore to offer Hollywood movies from Paramount on a transactional VOD platform.

The deal with Comcast International Media Group (CIMG) will offer TV specials from E! such as Sexiest Season 2 and 25 Most Memorable Swimsuit Moments.

A new Hot & Haunted category of content rated “16” or “18” will be added to on 15 January featuring movies and series covering horror, gore, sex and violence. Some titles will also be made available on StarHub TV Online.

StarHub has also teamed up with three leading content providers in Asia to offer popular TVB classic dramas, titles from Celestial Movies and MD Entertainment’s Sinetron.
 
Source:
Copyright © Campaign Singapore

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

2 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

Top 10 fashion brands in Southeast Asia

3 Top 10 fashion brands in Southeast Asia

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

4 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

5 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

7 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

Top agencies abandon Campaign Brief amid growing controversy

8 Top agencies abandon Campaign Brief amid growing controversy

6 ways a brand idea can turn into an unforgettable experience

9 6 ways a brand idea can turn into an unforgettable experience

Top 10 food brands in Southeast Asia

10 Top 10 food brands in Southeast Asia

Related Articles

StarHub to offer CTV ads via TV menu activation
Apr 10, 2024
Staff Reporters

StarHub to offer CTV ads via TV menu activation

300 staff to lose jobs as TVB reorganises its operations
Nov 28, 2023
Staff Reporters

300 staff to lose jobs as TVB reorganises its ...

Singapore Government responds to new pay-TV regulations
Apr 14, 2010
Asiya Bakht

Singapore Government responds to new pay-TV regulations

Starhub to offer Amazon Prime as a signup perk
Jan 23, 2020
Staff Reporters

Starhub to offer Amazon Prime as a signup perk

Just Published

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal
31 minutes ago
Staff Reporters

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

Dentsu's production arm Tag launches craft agency
16 hours ago
Alessandra Scotto di Santolo

Dentsu's production arm Tag launches craft agency

The new production agency will work closely with creative teams.

Havas to offer staff up over $40 million in incentives as it lines up Dutch stock market debut
16 hours ago
Gideon Spanier

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

40 Under 40 2024: Fabian Tan, Junk
1 day ago
Staff Reporters

40 Under 40 2024: Fabian Tan, Junk

Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.