Having started at Starcom Singapore earlier in his career, Pak made his name in subsequent stints at PHD Singapore and Briq Communications where he was regional account director and executive director of new media respectively. In 2007, he was voted Young Media Person of the Year at the Singapore Media Awards.
Pak will oversee accounts including Marina Bay Sands, Tiger Airways, as well as Bank of America Merrill Lynch and others.
On Pak's appointment, Arthur Sung, general manager of Starcom Singapore, said, “We’re absolutely delighted to have Ray on board at a crucial time of our agency’s growth and evolution. His wide ranging experience will be vital in boosting and forging greater ties with clients under his charge.”
Sung added, “What’s more, Ray’s passion and single-mindedness in operational excellence and developing capabilities in digital, plus understanding and connecting with consumers in new spaces, will aid Starcom’s growth and dream to transform into a human experience company.”
On re-joining Starcom Singapore, Pak commented, “It's good to be back with such a dynamic agency as Starcom. I’m looking forward to bringing fresh ideas to the table, as well as delivering human experience insights and value to our local and regional clients.”
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