Racheal Lee
Sep 13, 2012

Spikes Asia 2012: Networking after dark

SINGAPORE - The stamina and determination of Spikes Asia delegates will be tested with a full slate of 'networking receptions'—aka "parties"—during the three-day festival, which begins Sunday in Singapore.

Spikes Asia 2012: Networking after dark

The networking reception on the first evening is being hosted by Facebook in its new offices at Cecil Street.

The second evening will see six, yes six, agencies opening their doors.

TBWA Singapore (1) will put its ‘Disruption’ networking after party in its new industrial home along Alexandra Road. Its clients Pernod Ricard (Absolut) and Corona are participating in the party, with the food being prepared by Preparazzi, the winner of Martell utlimate Start-up Space.

There will be two rooftop parties, organised by JWT Singapore (2) and McCann Singapore (3) at their respective offices. The ‘Truth, Dare & Beer’ party at McCann Singapore will feature ‘The Truth Brew’, created exclusively for the agency.

Using (milking?) the theme of its award-winning 'Heaven & Hell' campaign for Samsonite, JWT will feature acrobatic angels, fire-juggling devils and otherworldly surprises to live up its reputation as the “final destination” on the Networking After Dark party circuit.

Like last year, Lowe Asia-Pacific (4) will have its street party at the junction between Ang Siang Hill and Club Street, one of the nightlife areas in the city state. The ‘Rockability Street Party’ (invitation pictured) promises delegates a “rootin’, tootin’ good time”.

Bringing the party to delegates, media agency VivaKi (5) will have its party at Paulaner Bräuhaus Singapore, just across from Suntec Convention Centre, where Spikes Asia 2012 will be held.

This party adds a dash of CSR by supporting Assisi Hospice as its adopted charity and allowing delegates to make a difference in the lives of those who need palliative care.

Ogilvy & Mather Singapore (6) invites delegates to join it for a nightcap and bedtime story at its office along Robinson Road.

On the final night, after the "metal" gets handed out, Leo Burnett hosts the official Spikes Asia After Party at Avalon nightclub at Marina Bay Sands, with a panoramic view of the Singapore skyline.

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.

6 hours ago

Troy Ruhanen: 'I wouldn't have taken OAG job if it ...

The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.

1 day ago

Budgets 2025: Retail media and CTV will dominate ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.

1 day ago

McDonald's Valentine's campaign may make you ...

Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!