Southeast Asia brings home more Cannes metal

The film Lion, the first won by an Indonesian agency in this category, went to Lowe Indonesia for its three-spot campaign, 'Family', 'Kids' and 'Kitchen', on behalf of the United Nations Childrens Fund (UNICEF). The three 15-second spot commercials promoted engaging children in active play and encouraging them to avoid excessive television watching.

Lowe's ads for UNICEF had previously achieved Gold at One Show — another first for Indonesia.

Also in the film category, Thailand took home two bronze Lions with Genesis 12 Bangkok's spot 'Motorcycle' for Srisawad Transport Land, and CFG Services Bangkok's spot 'Truck', for the same client.

Leo Burnett Group Singapore also won a bronze Lion with its 'Father & Son' ad promoting filial piety on behalf of Singapore's Ministry of Community Development and National Family Council. This is the first film lion an agency based in Singapore has won at Cannes.