Jane Leung
Oct 4, 2010

Sony Pictures Television introduces local production of ‘The Dr. Oz Show’ in China

ZHEJIANG - Sony Pictures Television (SPT) has adapted the popular US talk show ‘The Dr. Oz Show’ for mainland viewers with a local production titled ‘Health is most important’.

Sony Pictures Television introduces local production of ‘The Dr. Oz Show’ in China

The 31-episode series Health is most important will air on Zhejiang Satellite TV starting 13 October.

According to a SPT company statement, “The deal represents the first time a US talk show format has been produced in China and is also the first time a Hollywood studio has co-produced a talk show for Chinese television.”

Local celebrity Laing Dong will host the show alongside experts in Western and Chinese medicine. Vitamin and mineral supplements company Centrum has signed on as the show's sponsor.

Kees Abrahams, president of international productions at SPT, said, “SPT is spearheading a new genre of formatted magazine talk shows. The success of The Dr. Oz Show in Russia and the Middle East and the launch of the show in China demonstrate the versatility of this format for adaptation in very different markets around the world.”

Source:
Campaign China

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.