Jane Leung
Oct 4, 2010

Sony Pictures Television introduces local production of ‘The Dr. Oz Show’ in China

ZHEJIANG - Sony Pictures Television (SPT) has adapted the popular US talk show ‘The Dr. Oz Show’ for mainland viewers with a local production titled ‘Health is most important’.

Sony Pictures Television introduces local production of ‘The Dr. Oz Show’ in China

The 31-episode series Health is most important will air on Zhejiang Satellite TV starting 13 October.

According to a SPT company statement, “The deal represents the first time a US talk show format has been produced in China and is also the first time a Hollywood studio has co-produced a talk show for Chinese television.”

Local celebrity Laing Dong will host the show alongside experts in Western and Chinese medicine. Vitamin and mineral supplements company Centrum has signed on as the show's sponsor.

Kees Abrahams, president of international productions at SPT, said, “SPT is spearheading a new genre of formatted magazine talk shows. The success of The Dr. Oz Show in Russia and the Middle East and the launch of the show in China demonstrate the versatility of this format for adaptation in very different markets around the world.”

Source:
Campaign China

Related Articles

Just Published

22 hours ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

23 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

23 hours ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

23 hours ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.