David Blecken
Sep 21, 2015

SoftBank sees major potential for data collection via android

One of the delegates that drew the most attention at Spikes Asia this year was Pepper, an apparently friendly robot developed by Japanese telco SoftBank. With robotics and artificial intelligence growing themes in marketing, we spoke to the people behind Pepper about how it aligns with the brand’s objectives.

SoftBank has featured Pepper in TVCs alongside its canine mascot

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