softbank

SoftBank invests $60 million in ADA
May 12, 2021
Staff Reporters

SoftBank invests $60 million in ADA

SoftBank plans to tap ADA's expertise in analytics, data, and AI digital marketing to expand the footprint of its portfolio, including messaging app Line, in Southeast Asia.

Grab unveils huge Indonesia play with US$2b from SoftBank
Jul 30, 2019
Faaez Samadi

Grab unveils huge Indonesia play with US$2b from SoftBank

Investment includes a new second headquarters in Jakarta.

New Zealand police force kills (in the comedic sense)
Nov 1, 2018
Ad Nut

New Zealand police force kills (in the comedic sense)

Real members of the force answer recruitment FAQs in video that's funnier than many supposedly funny TV shows starring professional comedic actors.

SoftBank and the art of the random crossover
Oct 31, 2018
David Blecken

SoftBank and the art of the random crossover

Already having found success with a long-running Hercule Poirot-style murder mystery featuring a star-studded canine and human cast, the brand is now borrowing from a popular campaign for an eyeglasses brand.

A tribute to SoftBank's original Otosan
Jun 29, 2018
David Blecken

A tribute to SoftBank's original Otosan

The most iconic dog in the history of Japanese TVCs may be gone, but his legacy lives on.

Across Asia, loyalty to local brands is not automatic, must be earned
Jun 25, 2018
Soon Chen Kang 江欣珍

Across Asia, loyalty to local brands is not automatic, must be earned

Plenty of factors are at play for homegrown brands to win the trust and loyalty of local consumers.

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