The new business win follows a pitch that involved several other players including incumbent Dentsu.
UM Singapore will work on communications planning for online, offline and mobile, which includes display, search and social content management. It is understood that the account is valued at close to US$788,000.
The first campaign, which aims to build awareness and ultimately increase the number of students applying to the school in 2013, is expected to launch around Q4.
SIT offers degrees in engineering, health sciences, design, interactive digital media and hospitality. Speaking at a recent press conference, Minister of State for Education Lawrence Wong recently broached the idea of the institute becoming Singapore’s fifth university.
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