SingTel launches early bird deals for sports content on mioTV

SingTel is now offering the Barclays Premier League 2010/11 season package on mioTV at S$24.61 (US$18) per month and the BPL with ESPN Star Sports packages costs S$26.75 (US$19) per month, but customers will not be billed for their sports content until August 2010.

Customers who sign up early will also received perks with SingTel’s football portal Football Frenzy as well as installation of set-top boxes.

The early bird packages is another one of the first salvos fired by SingTel to entice cable viewers to switch over to its mioTV platform, since it won the exclusive and highly coveted rights to the BPL football tournament broadcast in October.

SingTel’s early bird offers are also thought to be in direct response to StarHub’s move to offer cable TV customers free access to two sports channels last week.

StarHub is set to launch a new self-packaged 24-hour sports channel from January 2010. This channel will carry a wide variety of sports content including football, wrestling, tennis and local sports.

To complement the new sports channel, all StarHub’s cable TV customers will also enjoy a free 24-hour sports news channel from July 2010.