Kenny Lim
Jan 22, 2010

Singapore Navy shortlists three agencies for creative account

SINGAPORE - The Republic of Singapore Navy has shortlisted three agencies including Dentsu, Y&R and incumbent Saatchi & Saatchi for its creative agency review.

Singapore Navy shortlists three agencies for creative account
Up to five agencies were reportedly involved in the initial stages of the review before the field was narrowed to three.

The Singapore Navy had first put out the tender in December last year for an advertising agency to take on marketing and publicity for the defence force and its recruitment drives.

The account is believed to be subject to obligatory biennial reviews and has been held by Saatchi & Saatchi Singapore for the past 25 years.

Source:
Campaign Asia

Related Articles

Just Published

16 hours ago

Creative Minds: 'Go smash it like an avocado' is ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.

19 hours ago

Price-gouging in Aussie supermarkets: Where does ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.

19 hours ago

Gen AI will have a profound impact on agency ...

With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.

20 hours ago

Call for submissions: Do you want to be featured in ...

Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.