Six chosen bloggers are set to take on different challenges to change their daily oral care routine over the next six weeks through videos recordings online. The public can participate in a voting competition to win prizes and Listerine products. Bloggers can also support the campaign by embedding the campaign badge on their blogs.
The campaign is mainly driven online at Listerinetotalcare.com.sg where bloggers can also share their oral tips through comic strips. The campaign's progress is updated every Friday, including blogger updates on Facebook and Twitter.
The campaign is promoted through Ogilvy Public Relations Singapore.
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