Jane Leung
Oct 4, 2010

Singapore launches online challenge with a 'Listerine bloggers dare’

The ‘Listerine bloggers dare’ challenges Singaporean's knowledge of oral care.

Singapore launches online challenge with a 'Listerine bloggers dare’

Six chosen bloggers are set to take on different challenges to change their daily oral care routine over the next six weeks through videos recordings online. The public can participate in a voting competition to win prizes and Listerine products. Bloggers can also support the campaign by embedding the campaign badge on their blogs.

The campaign is mainly driven online at Listerinetotalcare.com.sg where bloggers can also share their oral tips through comic strips. The campaign's progress is updated every Friday, including blogger updates on Facebook and Twitter.

The campaign is promoted through Ogilvy Public Relations Singapore.



Related Articles

Just Published

27 minutes ago

WPP never seized control of its destiny under Mark ...

Departing CEO had some notable successes, but the company has struggled.

4 hours ago

Mars to switch $1.7 billion media account out of WPP

Review concludes after an eight-month competitive process.

21 hours ago

Yannick Bolloré: ‘AI is a powerful creative partner’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.