Singapore Flyer makes social media push with Noisycrayons

Noisycrayons, which previously worked on the tourist attraction’s online strategy, will now be integrating its online and offline marketing.

As part of this, the agency, which has been working with the Flyer for more than 12 months, is planning a series of on-site activities such as the 'Flyer Entourage' that invites Facebook fans and Twitter followers to exclusive events. Another example is the “kids fly free” programme, again targeting Facebook users. The offer brought some 500,000 people from across the region to claim the offer.

Noisycrayons is working on digital marketing for a roster of Singapore and Southeast Asia-based companies including Nikon Singapore, HTC Singapore, Maybank, the Paradise Group, Marshall Cavendish Education, Toshiba Malysia and Jean Yip Group.

The Singapore Flyer is a private company developed by Melchers Project Management and Orient & Pacific Management.