Universal McCann was assigned media planning and buying duties for the estimated S$3 million (US$2.1 million) business.
Local and international advertising for the 178-metre tall observation wheel will roll out early next year, in preparation for its launch in March.
Adval, which markets the Flyer, wants it to be “Asia’s most visible iconic visitor attraction”. Advertising is expected to use the existing strapline, ‘A moving experience at every turn’, but it is unclear if the Singapore Tourism Board’s mantra ‘Uniquely Singapore’ will be featured.
The Flyer, which is expected to pull in one million visitors in its inaugural year, is near tthe Marina Bay Integrated Resort casino complex, which is scheduled to open in 2009.
Local and international advertising for the 178-metre tall observation wheel will roll out early next year, in preparation for its launch in March.
Adval, which markets the Flyer, wants it to be “Asia’s most visible iconic visitor attraction”. Advertising is expected to use the existing strapline, ‘A moving experience at every turn’, but it is unclear if the Singapore Tourism Board’s mantra ‘Uniquely Singapore’ will be featured.
The Flyer, which is expected to pull in one million visitors in its inaugural year, is near tthe Marina Bay Integrated Resort casino complex, which is scheduled to open in 2009.
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