Simply Her is adding a bolder look to its masthead and fonts. It is also releasing a more structured and simplified layout aimed at 'time-strapped readers'.
The publication has stepped up its content, giving readers 25 per cent more pages with articles on fashion, beauty and shopping. New sections in the September issue include 'Live made easy', 'Home & kids', 'Workshop', 'Wardrobe workout' and 'Team about town'.
According to editor Penelope Chan, “We’ve brought a sense of sharing into our stories, showcasing more readers in our makeovers and real-life stories.”
Chan also mentions the publication is encouraging more readers to participate through testing products, contributing cope strategies at work and at home, fashion and beauty tips, time-saving tricks and tried-and-trusted recipes.
The new issue of Simply Her is available at selected retail outlets in Singapore. Readers can enjoy discounts and treats at places like Spinelli, Barracks at House, Haagen Dazs and Patisserie Glace.
Simply Her magazine in Singapore tries on a new look
SINGAPORE - SPH Magazines’ women publication Simply Her is revamping its cover, style and content this September.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
AOY Insights: How Publicis Groupe arrived at a ...
Be it digital, creative, media, or performance, Publicis Groupe Taiwan is in an enviable position. We crack the code behind its success.
What marketers can learn from Gen Z cultures across ...
EXCLUSIVE: In a new report by Ylab and Hakuhodo Consulting, Gen Zs across eight markets are studied to understand what shapes their purchasing decisions.
Ad Nut's favourite campaigns of 2024
An animation about death. An anti-smiling movement. A video game with cats. Ad Nut’s most memorable campaigns of the year are a weird, wonderful mix.
Google’s emotional ‘Year in Search 2024’ film ...
The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.