Angelia Seetoh
Mar 4, 2011

SIM Global Education taps Clear Channel mobile technologies in new campaign

SINGAPORE – SIM Global Education (SIM GE) has launched its Open House campaign with Clear Channel’s wi-fi and Bluetooth-enabled sites

Clear Channel's wi-fi and Bluetooth enabled sites allow access to mobile sites
Clear Channel's wi-fi and Bluetooth enabled sites allow access to mobile sites

Education institution SIM GE’s Open House campaign saw the deployment of Clear Channel’s six wi-fi and Bluetooth-enabled sites. These sites, a first in the market, allow users to access a mobile site through the wi-fi/ Bluetooth transmitters installed in the shelter.

With the SIM GE campaign, users can receive a hyper-linked image on their mobile phone directing them towards SIM’s course information, videos and blogs.

The campaign ran on Clear Channel’s high youth and working adult network on Orchard,  Suntec, Ang Mo Kio, Queenstown, Dover and Serangoon.

Tribal DDB developed the creative while Briq Communications handled the media for SIM GE. SIM GE’s campaign will also roll out on print and online.

Related Articles

Just Published

3 hours ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

3 hours ago

Women to Watch 2025 is now open for entries

Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.

4 hours ago

Retail media in ANZ is maturing beyond performance ...

Mars United Commerce's annual report reveals that retail media brings powerful new capabilities that have led to a sophisticated, brand-building channel for advertisers.

5 hours ago

Droga5 names Tara Ford London CCO as global ...

During her time as CCO of Droga5 ANZ, Ford has led award-winning campaigns including for the Tuvaluan Government and Sydney Opera House's "Play It Safe”—which received the Cannes Lions Film Grand Prix in 2024.