|
CAMPAIGN AWARDS |
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AA. Arts, Entertainment & Media Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
India Raises a Toast to Margarita with a Straw |
Viacom18 Media |
Viacom18 Motion Pictures |
India |
|
Breaking the Mountain of Mindsets |
Viacom18 Media |
Viacom18 Motion Pictures |
India |
|
Event Horizon: Hong Kong's Largest Public Art Exhibition |
British Council |
Sinclair Communications |
Hong Kong SAR |
|
7 Letters |
Chuan Pictures |
Tate Anzur |
Singapore |
|
Winning new attendees at one of Asia’s biggest outdoor festival |
Magnetic Asia Ltd |
WE Communications |
Hong Kong SAR |
|
China Goes Bananas for Minions |
Universal Pictures |
Weber Shandwick |
China |
|
AB. Brand Development Campaign of the Year (Product) |
|
Campaign Title |
Client |
Agency |
Country |
|
Mirinda Sarsi "Being Nerdy is Being Cool" |
Suntory PepsiCo Vietnam Beverage |
Redder Advertising |
Vietnam |
|
Bosch: Power Up Your Life |
Bosch |
Edelman China |
China |
|
I'm Only 50! |
GLIDE ENTER PRIZE Inc. |
Dentsu Inc. and Dentsu Public Relations Inc. |
Japan |
|
Dole: The “Wearable_Banana” |
Dole Japan, Inc. |
Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc. |
Japan |
|
IKEA cooks its way into Chinese hearts: It’s the Little Things that Matter consumer campaign |
IKEA China |
MSLGROUP China |
China |
|
Great Chinese Names for Great Britain |
VisitBritain & UKVI |
Ogilvy Public Relations, Beijing |
China |
|
AC. Brand Development Campaign of the Year (Service) |
|
Campaign Title |
Client |
Agency |
Country |
|
Every Day A Different Journey |
Tourism New Zealand |
Genesis Burson-Marsteller |
India |
|
Strengthening the Grab Brand |
Grab |
Ruder Finn Asia |
Singapore |
|
"Yahoo Mobile Every Day" Campaign |
Yahoo Hong Kong |
iPR Ogilvy & Mather, Metta Communications |
Hong Kong SAR |
|
Airbnb and G-Dragon: Superstar turns Superhost |
Airbnb |
LEWIS, M.K. Trading Corp, Allison + Partners, Briman Communications, Sunny Side Up |
Singapore |
|
Repositioning brand SpiceJet amid turbulence |
SpiceJet Ltd. |
Adfactors PR |
India |
|
AD. Consumer Launch Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
LEGO SG50: Rebuild Your Memories |
LEGO Singapore |
iris Singapore |
Singapore |
|
Fitbit Japan: “Find Your Fit” Campaign |
Fitbit |
MSLGROUP |
Japan |
|
My Everyday Locker! |
Godrej Security Solutions |
Adfactors PR |
India |
|
Cornetto Shake it Off Battle |
Unilever Singapore |
Golin Singapore |
Singapore |
|
Ek Garam Chai Ki Piyali Ho 2015: Remaking a Bollywood Classic |
Tata Global Beverages |
Edelman India |
India |
|
BA. Healthcare: Ethical Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
The KidStrong Campaign |
Pfizer Malaysia |
Essence Burson-Marsteller |
Malaysia |
|
Schizophrenia - Don't be left in the dark |
Janssen Australia |
Saatchi & Saatchi, Ogilvy PR Health |
Australia |
|
Taiwan Mazu Festival- Check Your Vision and Detect Early Stage of Macular Degeneration |
Novartis |
One for All Public Relations Consultants |
Taiwan (Republic of China) |
|
Changing Diabetes – Dance to 7, Anytime & Anywhere |
Novo Nordisk |
One for All Public Relations Consultants |
Taiwan (Republic of China) |
|
LE@N ON EACH OTHER |
Johnson & Johnson |
vitamine |
China |
|
BB. Technology Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
Fitbit Japan: "Find Your Fit" Campaign |
Fitbit |
MSLGROUP |
Japan |
|
Hitting Headlines to Improve Cyber Security |
FireEye |
FireEye |
Singapore |
|
Big Billion Days - 2015 |
Flipkart Internet |
- |
India |
|
KFit Stretches into APAC with Fitness Sharing Model |
KFit |
FleishmanHillard |
Hong Kong SAR |
|
TCL’s dirt-free washing machine, Say good-bye to dirty clothes |
TCL Group |
Utop Communications Group |
China |
|
BC. Business-to-Business Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
Sendle Launch |
Sendle |
Sling & Stone |
Australia |
|
When Microns Matter |
Renishaw |
Golin |
Hong Kong SAR |
|
An Unprecedented Opportunity to Modernize: Windows Server 2003 End of Support |
Microsoft Asia |
IN.FOM |
Singapore |
|
Enabling a New World of Work in Asia |
Microsoft Asia |
IN.FOM |
Singapore |
|
Volvo Trucks Fuelwatch Challenge 2015 |
Volvo Trucks |
Golin |
Singapore |
|
Innovation in Preventive Sports Medicine |
SAP |
FleishmanHillard Singapore / Weber Shandwick Korea / Howorth Australia |
Singapore |
|
BD. Sports Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
Go Big, Go NBA |
National Basketball Association India |
Genesis Burson-Marsteller with WordsWork |
India |
|
UFC Fight Night Manila: Achieving a Sold Out Mixed Martial Arts Fight Night in Basketball and Boxing Country |
Zuffa Singapore |
Ogilvy Public Relations Manila |
Philippines |
|
Les Mills Run the Final |
Les Mills |
Eleven PR |
New Zealand |
|
Hyper Connected Healthcare Conference |
SAP Korea |
Weber Shandwick Korea |
South Korea |
|
28th SEA Games and 8th ASEAN Para Games |
Sport Singapore |
Weber Shandwick |
Singapore |
|
The Captain's Ride |
Steve Waugh Foundation |
Red Agency |
Australia |
|
CA. Employee Communications Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
Internal Communication during the Launch of the Mercedes-Benz Tmall Flagship Store |
Mercedes-Benz (China) |
BlueDigital |
China |
|
A lifetime of happiness |
General Electric India |
Genesis Burson-Marsteller |
India |
|
Big Belly - Feasting on Ideas that Innovate |
Viacom18 Media |
Rickshaw Communique Services |
India |
|
Our Simple |
SAP Asia Pacific Japan |
BlueCurrent Hong Kong/FleishmanHillard Singapore |
Singapore |
|
#1intheworld |
Universal McCann |
IPG Mediabrands |
Malaysia |
|
CB. Asia-Pacific PR Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
Hitting Headlines to Improve Cyber Security |
FireEye |
FireEye |
Singapore |
|
APEC Reaches the Masses: Social Media and Newsroom Management |
The Asia-Pacific Economic Cooperation (APEC) Secretariat |
Edelman Indonesia |
Indonesia |
|
Ford EcoBoost Small But Mighty |
Ford Motor Company Asia Pacific |
Ford WPP X Team led by Burson-Marsteller |
China |
|
The Herbalife Asia-Pacific Wellness Tour 2015 – A Nutritious Transformation |
Herbalife Asia Pacific |
IN.FOM |
Singapore |
|
KFit Stretches into APAC with Fitness Sharing Model |
KFit |
FleishmanHillard Hong Kong |
Hong Kong SAR |
|
Lux Forever Collection |
Unilever |
Golin |
Singapore |
|
Airbnb and G-Dragon: Superstar turns Superhost |
Airbnb |
LEWIS, M.K. Trading Corp, Allison + Partners, Briman Communications, Sunny Side Up |
Singapore |
|
CC. Australia/New Zealand PR Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
Unlimited |
Western Sydney University |
Red Agency |
Australia |
|
Lucy the Robot |
Double Robotics |
Atomic 212° Group |
Australia |
|
Million Dollar Fish Campaign |
Tourism NT |
Tourism NT |
Australia |
|
The Release of Peter Greste |
Al Jazeera English |
Ogilvy Public Relations Australia (comprising Howorth and Parker & Partners) |
Australia |
|
eBay Innovation Lab – making eBay No.1 for Electronics in Australia |
eBay |
Pulse Communications |
Australia |
|
CD. Greater China PR Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
Time for Another Tomorrow - Zytiga® Launch Campaign |
Xian Janssen Pharmaceutical Ltd. |
Ogilvy |
China |
|
Happistachio New Year |
Cal Pure Produce Inc. |
Ketchum |
China |
|
“See you again, Katmandu” —Baidu’s recovery program for monuments in Nepal |
Baidu.com, Inc |
BlueDigital |
China |
|
Share the Shave |
P&G |
Ketchum |
Hong Kong SAR |
|
“The Audition” – Bringing the Hollywood dream to China |
Melco Crown Entertainment |
FleishmanHillard, SPRG |
Hong Kong SAR |
|
Where’s Wally? – The Happiness Hunt @ Harbour City |
Harbour City Estates Limited |
- |
Hong Kong SAR |
|
CE. Japan/Korea PR Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
PLAY THE PINGPONG |
TV-TOKYO |
Dentsu Inc. |
Japan |
|
PRIUS! PARTS CHARACTERS |
TOYOTA MARKETING JAPAN CORPORATION |
Dentsu Inc. |
Japan |
|
The French sounding Japanese |
Kobayashi City |
Dentsu Inc. |
Japan |
|
Dole: The “Wearable_Banana” |
Dole Japan, Inc. |
Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc. |
Japan |
|
LOVE THERMO #WarmUpWithLove |
Panasonic Corporation |
Dentsu Inc. and Dentsu Public Relations Inc. |
Japan |
|
FingerBand Campaign |
Ministry of Health and Welfare |
FleishmanHillard Korea |
South Korea |
|
CF. South Asia PR Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
Shramdaan Divas |
Pidilite Industries |
Adfactors PR |
India |
|
India Raises a Toast to Margarita with a Straw |
Viacom18 Media |
Viacom18 Motion Pictures |
India |
|
Everyday A Different Journey |
Tourism New Zealand |
Genesis Burson-Marsteller |
India |
|
Saffolalife #ProtectHerHeart |
Marico |
20:20 MSL |
India |
|
One Shot Against Seven Deadly Diseases |
Immunization Technical Support Unit (ITSU) |
Genesis Burson-Marsteller |
India |
|
CG. Southeast Asia PR Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
December Baby |
Jetstar Asia |
AKA Asia |
Singapore |
|
Love is in the Zodiac Pair |
Jetstar Asia |
AKA Asia |
Singapore |
|
Star Wars at Changi |
Changi Airport Group (Singapore) |
Changi Airport Group (Singapore) |
Singapore |
|
Crossing Cultural Borders: Promoting Korean Halal Foods In Indonesia |
aT(Korea Agro-Fisheries&Food Trade Corporation) |
Prain Global |
South Korea |
|
Malaysia’s Biggest Housewarming |
IKEA Malaysia |
Text100 Malaysia |
Malaysia |
|
DA. Corporate Branding Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
Link Cheers Express |
Link Asset Management |
Link Asset Management |
Hong Kong SAR |
|
KFit Stretches into APAC with Fitness Sharing Model |
KFit |
FleishmanHillard Hong Kong |
Hong Kong SAR |
|
MetLife Hong Kong - ‘Pursue More from Life’ |
MetLife Hong Kong |
The Hoffman Agency |
Hong Kong SAR |
|
From public service to public protector: AXA’s No Belt, No Drive safety campaign |
AXA Group |
MSLGROUP China |
China |
|
Igniting Possibilities, Sparking Joy |
DBS Bank (Hong Kong) |
Guru Online; MEC; OMD; MUSE; Fevaworks Solutions |
Hong Kong SAR |
|
DB. Public Affairs Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
Grab a Cab! |
Australian Taxi Industry Association |
Red Agency |
Australia |
|
Check Your 2-Week Cough |
Korea Centers for Disease Control and Prevention (KCDC) |
Enzaim Health |
South Korea |
|
Public Affairs Project for the Public Engagement on Spent Nuclear Fuel |
Public Engagement Commission on Spent Nuclear Fuel Management |
DOMO Brodeur |
South Korea |
|
Project with a Heart |
SBUT |
MSLGROUP India |
India |
|
Listing of the Stock Exchanges in India |
Consortium of Private Equity Firms |
Integral PR |
India |
|
DC. Corporate Publications |
|
Campaign Title |
Client |
Agency |
Country |
|
The World’s First Magazine with Food, which connects food producers and consumers |
NPO Tôhoku Kaikon |
Dentsu Inc. |
Japan |
|
Results of investing 30 years in China |
Burson-Marsteller |
Burson-Marsteller |
China |
|
Flipkart Stories - Disrupting Corporate Communications with a touch of journalism |
Flipkart |
- |
India |
|
GE Reports |
GE |
Edelman |
China |
|
JLL Real Views |
JLL |
Text100 Australia |
Australia |
|
DD. Financial Communications Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
Creating the Next Miracle |
Regina Miracle International (Holdings) Limited |
Strategic Public Relations Group |
Hong Kong SAR |
|
GREX: Making investing in start-ups easy |
GREX Alternative Investments Market (GREX) |
Adfactors PR |
India |
|
Westpac Business Growth Grants |
Westpac New Zealand |
- |
New Zealand |
|
MetLife Hong Kong - ‘Pursue More from Life’ |
MetLife Hong Kong |
The Hoffman Agency |
Hong Kong SAR |
|
Bringing Capgemini to the forefront of Financial Services |
Capgemini Australia |
Red Agency |
Australia |
|
DE. Crisis or Issues Management Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
Otsuka Kagu’s Rebranding Project to Regain Consumer Trust |
OTSUKA KAGU, LTD. |
Dentsu Inc. |
Japan |
|
The release of Peter Greste |
Al Jazeera English |
Ogilvy Public Relations Australia (comprising Howorth and Parker & Partners) |
Australia |
|
Fishing for Oil: Case of Crude Oil Spill in Cilacap |
PT Pertamina (Persero) |
PT Pertamina (Persero) |
Indonesia |
|
How SpiceJet overcame mid-air turbulence |
SpiceJet Ltd. |
Adfactors PR |
India |
|
Beating the Summer Heat: How Meralco empowered its stakeholders to take a united stand and overcome power supply crisis threat |
Manila Electric Company (MERALCO) |
- |
Philippines |
|
DF. Media Relations Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
Breaking the Mountain of Mindsets |
Viacom18 Media |
Viacom18 Motion Pictures |
India |
|
Unlimited |
Western Sydney University |
Red Agency |
Australia |
|
SG50 Heroes Take Flight |
Jetstar Asia |
AKA Asia |
Singapore |
|
Lucy the Robot |
Double Robotics |
Atomic 212° Group |
Australia |
|
ICICI Bank: Where 'I' stands for inclusion |
ICICI Bank |
Adfactors PR |
India |
|
Positioning SpiceJet as greatest turnaround story in Indian aviation history |
SpiceJet Ltd. |
Adfactors PR |
India |
|
AncestryDNA - Australia, where do you think you come from? |
Ancenstry |
Howorth |
Australia |
|
EA. Public Sector Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
One shot against seven deadly diseases |
Immunization Technical Support Unit (ITSU) |
Genesis Burson-Marsteller |
India |
|
The French sounding Japanese |
Kobayashi City |
Dentsu Inc. |
Japan |
|
SG Heart Map |
SG50 |
Tate Anzur |
Singapore |
|
FingerBand Campaign |
Ministry of Health and Welfare |
FleishmanHillard |
South Korea |
|
ILEDTHEWAY |
Energy Efficiency Services Ltd (EESL), a public ESCO under the Ministry of Power, Govt. of India |
Edelman India |
India |
|
EB. Corporate Social Responsibility Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
The DPDHL Difference - Delivering Hope to Nepal |
DPDHL |
DPDHL |
Singapore |
|
Shramdaan Divas |
Pidilite Industries |
Adfactors PR |
India |
|
Salba-bote: Protecting Our Customers’ Lives during Typhoons and Floods |
Manila Electric Company (MERALCO) |
Manila Electric Company (MERALCO) |
Philippines |
|
Electrolux Tackles Food Waste with #happyplatesg |
Electrolux |
AKA Asia |
Singapore |
|
Empowering Women and Girls Across Asia Pacific |
MasterCard Asia Pacific |
Weber Shandwick |
Singapore |
|
VITAL STEP: Raising awareness of a fatal newborn illness |
Mead Johnson Nutrition |
Ogilvy Public Relations Hong Kong |
Hong Kong SAR |
|
EC. Environmental Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
Responsible Forestry |
Kimberly-Clark Asia Pacific Headquarters |
Ogilvy PR |
Others |
|
Racing Extinction |
Discovery Networks Asia-Pacific |
Burson-Marsteller Indonesia |
Indonesia |
|
FarEasTone Telecommunications – #MyFutureIsMineToSave |
Far EasTone Telecommunications |
Ogilvy Public Relations Taiwan |
Taiwan (Republic of China) |
|
Surf Fiesta! The Biggest Sachet Recovery Initiative In The Philippines |
Unilever Philippines |
Activations Agency |
Philippines |
|
NTUC FairPrice Food Waste Programme |
NTUC FairPrice |
Golin Singapore |
Singapore |
|
ED. Nonprofit Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
The Global Goals Campaign |
Project Everyone |
Sterling Media |
India |
|
Lenovo - Turning the ‘Love of Food’ into ‘the Food of Love’ |
Lenovo Hong Kong |
Edelman Hong Kong |
Hong Kong SAR |
|
Music For A Cause |
Genesis Foundation |
Genesis Burson-Marsteller |
India |
|
We are All Different, We Are All the Same |
Save the Children |
Weber Shandwick |
China |
|
The Captain's Ride |
Steve Waugh Foundation |
Red Agency |
Australia |
|
Hunger in the Classroom |
Foodbank Australia |
Red Agency |
Australia |
|
EE. Public Education Campaign of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
Schizophrenia - Don't be left in the dark |
Janssen Australia |
Saatchi & Saatchi, Ogilvy PR Health |
Australia |
|
SMRT's Rail Transformation Journey - Singapore's First |
SMRT Corporation |
- |
Singapore |
|
AstraZeneca’s Respiration Health Programme Creates Powerful Coalition |
AstraZeneca China |
- |
China |
|
California Walnuts: Powering up Chinese Millennials in 60 Days |
California Walnut Commission |
Weber Shandwick |
China |
|
Take Heart Australia |
Take Heart Australia |
Hill+Knowlton Strategies |
Australia |
|
Diverse-City Trails Powered by Ben & Jerry's |
Unilever Singapore |
Golin Singapore |
Singapore |
|
FingerBand Campaign |
Ministry of Health and Welfare |
FleishmanHillard Korea |
South Korea |
|
FA. Best Use of Analytics |
|
Campaign Title |
Client |
Agency |
Country |
|
The SAP Australian Digital Experience Report |
SAP Australia |
Howorth, AMR and The Factuary |
Australia |
|
I'm Only 50! |
GLIDE ENTER PRIZE Inc. |
Dentsu Inc. and Dentsu Public Relations Inc. |
Japan |
|
IKEA cooks its way into Chinese hearts: It’s the Little Things that Matter consumer campaign |
IKEA China |
MSLGROUP China |
China |
|
LOVE THERMO #WarmUpWithLove |
Panasonic Corporation |
Dentsu Inc. and Dentsu Public Relations Inc. |
Japan |
|
FB. Best Use of Broadcast/Video |
|
Campaign Title |
Client |
Agency |
Country |
|
LEGO SG50: Rebuild Your Memories |
LEGO Singapore |
iris Singapore |
Singapore |
|
December Baby |
Jetstar Asia |
AKA Asia |
Singapore |
|
Share the Shave |
P&G |
Ketchum |
Hong Kong SAR |
|
LOVE THERMO #WarmUpWithLove |
Panasonic Corporation |
Dentsu Inc. and Dentsu Public Relations Inc. |
Japan |
|
AncestryDNA - Australia, where do you think you come from? |
Ancestry |
Howorth |
Australia |
|
FC. Best Use of Digital |
|
Campaign Title |
Client |
Agency |
Country |
|
Mirinda - Tet full of laughter |
Suntory PepsiCo Vietnam Beverage |
Redder Advertising |
Vietnam |
|
Happistachio New Year |
Cal Pure Produce Inc. |
Ketchum |
China |
|
PRIUS! PARTS CHARACTERS |
Toyota Marketing Japan Corporation |
Dentsu Inc. |
Japan |
|
SG Heart Map |
SG50 |
Tate Anzur |
Singapore |
|
MetLife Hong Kong - ‘Pursue More from Life’ |
MetLife Hong Kong |
The Hoffman Agency |
Hong Kong SAR |
|
ibisPLAY.com: a music playground come to life |
Accor/Ibis |
Weber Shandwick Australia |
Australia |
|
Perfume Portraits |
Unilever |
Golin |
Singapore |
|
FD. Best Use of Social Media |
|
Campaign Title |
Client |
Agency |
Country |
|
Star Wars at Changi |
Changi Airport Group (Singapore) |
- |
Singapore |
|
ManulifeMOVE |
Manulife (International) Limited |
- |
Hong Kong SAR |
|
APPLEJACKS |
APPLEJACKS |
HILL+KNOWLTON STRATEGIES |
Australia |
|
Secoo Saves the Best For Last |
Secoo.com |
Weber Shandwick |
China |
|
Launching ibis Hotels as a Brand Publisher with ibisPLAY.com: a music playground come to life |
Accor/Ibis |
Weber Shandwick Australia |
Australia |
|
Perfume Portraits |
Unilever |
Golin |
Singapore |
|
FE. Promotional Activity of the Year |
|
Campaign Title |
Client |
Agency |
Country |
|
December Baby |
Jetstar Asia |
AKA Asia |
Singapore |
|
Star Wars at Changi |
Changi Airport Group (Singapore) |
- |
Singapore |
|
Christmas Shopping Sleepover |
Stayz Group |
Adhesive PR |
Australia |
|
Dole: The “Wearable_Banana” |
Dole Japan, Inc. |
Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc. |
Japan |
|
Lucy the Robot |
Double Robotics |
Atomic 212° Group |
Australia |
|
“Halo 5: Guardians” Launches into Space |
Microsoft |
IN.FOM |
Singapore |
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