Benjamin Li
Dec 19, 2011

SCMP launches group-buying site for upscale readers

HONG KONG - Leveraging the growing trend of online group buying discounts, the South China Morning Post (SCMP) is to launch a new luxury discount offer website entitled ‘RedeeME’ to cater to what it describes as "the discerning and upscale tastes" of its typical readers.

The new site will target affluent consumers

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