Samsung to sponsor National Geographic's 'Alien Deep' across Asia

As part of the sponsorship, Samsung's 30-second spots will air on NGC Southeast Asia, NGC Philippines, NGC Australia and NGC Taiwan.

Samsung will also be supported by cross-promotion across FIC's channels, including Star World, FX, Nat Geo Adventure and Nat Geo Wild.

In Alien Deep, renowned oceanographer and marine archaeologist Dr Robert Ballard explores the ocean at depths that would crush a modern nuclear submarine.

According to FOSM, the viewers of Alien Deep align with Samsung's target audience group of "well-informed, discerning individuals who are curious about the world around them". In turn, Samsung's dedication to technology mathces Alien Deep's use of equipment to withstand pressures at the bottom of the sea. 

The show premiered yesterday evening in Southeast Asia, the Philippines and Hong Kong, and will continue until 19 December.