This campaign took place in December, but Ad Nut has just received the below case-study video from Cheil and believes it's commendable. Samsung and Cheil Hong Kong invited people to post pictures and descriptions of Hong Kong sights on Instagram using the hashtag #BeTheirEyes. They then worked with Hong Kong Blind Union to translate the posted descriptions into Braille stickers, which were then placed at the vantage points where the photos were taken for visually impaired people to experience. The brand also made a HK$10 donation for every photo posted.
CREDITS
ECD: Paul Chan
CDs: Lili Jiang / Fung Chan
Copywriters: Paul Chan / Lili Jiang
Art Directors: Ivan Au / Toby Hong
Account Service: Vincent Siu / Michael Chan / Matthew Lee / Catrina Lam
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