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May 15, 2012
Saatchi & Saatchi Beijing bags creative business for three COFCO brands
BEIJING - Saatchi & Saatchi Beijing has won three brand accounts for China National Cereals, Oils and Foodstuffs Corporation (COFCO), including Lolas (juice and yoghurt), Le Conte (chocolate) and Merveille (sweets). The win came in April after a three-way pitch that involved a 4A and a local agency.
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