Ruder Finn Singapore secures Tsao Foundation

The scope of services covers public relations counsel, development of PR strategy and key messages, media planning and media relations. Ruder Finn will also aim to raise awareness and increase acceptance of ‘successful aging’ and to reach out to the media, general public, and peers in the age care industry.

During his recent speech, the growing concern for the aging population in Singapore has been one of the key issues for Health Minister Khaw Boon Wan in his five-year healthcare initiatives. Through the US$800 million Community Silver Trust, he hopes to inspire successful Singaporeans to come forward to co-develop the long term care sector.

Established in 1993, Tsao Foundation has been at the forefront of developing models of community-based medical and social services for older persons, providing training in the age care service sector, and fostering new thinking on the challenges posed by rapid demographic change.

Dr Mary Ann Tsao, president, Tsao Foundation, said. "We believe that empowering the individual with the necessary information and skills, and developing an integrated network of community services to optimise health, participation and security would enhance the quality of life as people age. We feel that Ruder Finn understands our objectives and the age care environment and are happy to have them as our partner.”