Anita Davis
Sep 1, 2009

Ruder Finn appoints Mai Tran as EVP of Asian health care practice

BEIJING - Managing director of Ruder Finn France Mai Tran (pictured) will relocate to Beijing to assume the role of executive vice-president of the public relations agency's health and wellness practice, overseeing operations across Asia-Pacific.

Ruder Finn appoints Mai Tran as EVP of Asian health care practice
Tran has been at Ruder Finn since 2001, when she joined as client director before being promoted to the Paris office’s managing director in 2003, by which time she was overseeing a team of 15 health care consultants.

She has been in the communications industry for more than 20 years, including a stint of five years spent in China, where she was managing director of the Chinese branch of PR International.

Tran is additionally a trained pharmacist and claims communications expertise in the areas of oncology, virology, obesity, endocrinology and cardiovascular, working with clients including Sanofi-Aventis and Bristol-Myers Squibb on Plavix.

Recently, Tran helped to launch Novartis’ hypertension treatments; worked with Roche on its diabetes BMS/AZ medications; and helped launch of two AIDS drugs for Tibotec and Janssen-Cilag.

The hire reflects the growing importance of the health care industry in Asia, said Jean Michel Dumont, chairman of Ruder Finn Asia, adding: “Asia’s health sector has been on a continuous growth path for several years and it’s an exciting place to be and full of opportunities”.

Ruder Finn’s key health care clients worldwide include Novartis, Astellas Pharma, AstraZeneca, Mead Johnson, Roche, Wyeth, Sandoz and Schering Plough Pharmaceuticals.

Source:
Campaign China

Related Articles

Just Published

2 days ago

Asia-Pacific Power List 2024: Robin Liu, Miniso

Through strategic co-branding and localisation, Liu is steering Miniso towards global super-brand status with innovative marketing strategies and leveraging relevant IP.

2 days ago

Creative Minds: Koji Kanzaki on turning childhood ...

From aspiring comedian to comic fan and now creative director, Dentsu China’s ECD Koji Kanzaki loves uncovering beauty in the mundane, dreams of dining with Banksy, and keeps his inner child alive.

3 days ago

Wieden+Kennedy retreats from India, shuttering its ...

The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.