Staff Reporters
Sep 28, 2010

Research In Motion enters tablet market with BlackBerry PlayBook

GLOBAL – BlackBerry has made a move into the tablet sector with the release of its 7-inch BlackBerry PlayBook this week.

Research In Motion enters tablet market with BlackBerry PlayBook

Research In Motion (RIM), the manufacturer of BlackBerry, has launched its Playbook tablet to compete with the likes of Apple's iPad and Samsung's Galaxy. The device is 7.6 x 5.10 inches in size and 0.4 inches thick. Besides being smaller than the iPad (which has a diagonal screen of 9.7 inches screen), Playbook weights 60 per cent less (sum to approximately one pound).

The device, which runs on a newly developed BlackBerry Tablet OS system, is also equipped with Adobe Flash Player 10.1 and a USB port, which makes it a very appealing alternative to the iPad. 

On the day of the product launch, the Wall Street Journal blog noted that RIM’s co-CEO Mike Lazaridis and Adobe CEO Shantanu Narayen appeared on stage together. “Something that Apple CEO Steve Jobs would be extremely unlikely to do at this point,” said the blog.

Users can also do video-conferencing with the built-in front and rear-facing cameras which record in high-definition format.

The Playbook is set to go to market in the US during early 2011 with a global release scheduled for Q2. The retail price has not yet been released but industry estimates are around US$500.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Purpose-led ads lead to sales uplift for two in ...

Campaign's global survey also showed one in five marketers was unable to measure the commercial impact.

14 hours ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.

14 hours ago

Veteran Australian broadcaster Alan Jones arrested ...

One of the country's most influential yet controversial media figures, Jones has been detained following an investigation into alleged offences spanning nearly two decades.

15 hours ago

40 Under 40 2024: Jacob Lin, Leap Strategy

A 29-year-old CEO, Lin is redefining digital marketing in China, blending purpose with profit to transform brand engagement with talent and consumers alike.