Staff Writer
Dec 10, 2018

Reed Exhibitions announces JV with Shanghai Forever Exhibition

The partnership signals the events organiser's expansion into the Chinese automative manufacturing industry.

Automative Manufacturing Technology & Material Show
Automative Manufacturing Technology & Material Show

Reed Exhibitions has formed a joint venture with Shanghai Forever Exhibition as part of its expansion into the Chinese automative manufacturing sector. 

The new company, Reed Exhibitions Hengjin, will manage the Automative Manufacturing Technology & Material Show (AMTS), a Chinese trade event in automotive engineering and the co-located Assembly & Handling Technology Exhibition (AHTE).

Reed Exhibitions Hengjin will also run a series of conferences and seminars covering the automotive engineering and industrial assembly hubs. According to a statement on the joint venture, both AMTS and AHTE have a combined reach of around 100,000sqm and 77,000 trade visitors in 2018. The events hosted 240 delegation groups from automotive manufacturers.

Zhou Xiaochuan, founder of Shanghai Forever Exhihibition said the partnership with Reed Exhibitions, which he credited for having a strong global network and tradeshow expertise, allows AMTS and AHTE to reach out to the international market. Likewise, Michael Cheng, president of Reed Exhibitions Greater China, said the partnership allows Reed Exhibitions to expand into the Chinese market.

Source:
CEI

Related Articles

Just Published

2 hours ago

Creative Minds: Kartik Smetacek loves the simplicity...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory

4 hours ago

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

4 hours ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

4 hours ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.